Posts Tagged ‘technology’

Optimistic visions of the future of the enterprising landscape in Iceland

Iceland3

There was something special about my recent trip to Reykjavik, Iceland that I can’t say I have ever experienced before. Not just the bewitching mountains and the dramatic volcanic landscape, nor this being my first trip abroad with my beautiful girlfriend; it was because this was my first research trip. Rarely have I had the…

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Should I hire a marketer for my start-up business?

Marketing

There seems to be a certain scepticism when considering hiring someone to handle marketing tasks; particularly during the startup process of a company. Do we have any budget for this? What type of marketing should we be considering? Isn’t it simple enough to do ourselves? Decision paralysis is a horrible thing. When it comes down…

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The End Of Print Magazine Publishing?

Magazines going digital

The Magazine publishing industry is increasingly being digitised; In this post I discuss the implications of the ‘digital age’ for print media publications along with new trends and opportunities within the publication industry. As a marketeer, I have had a vast amount of experience from  communicating with editorial journalists on luxury design magazines. I have…

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