Posts Tagged ‘Strategy’

Should I hire a marketer for my start-up business?

Marketing

There seems to be a certain scepticism when considering hiring someone to handle marketing tasks; particularly during the startup process of a company. Do we have any budget for this? What type of marketing should we be considering? Isn’t it simple enough to do ourselves? Decision paralysis is a horrible thing. When it comes down…

Read More

What Skills I Learnt From Playing Video Games…

ageofempires

I recently caught up on watching the BBC documentary ‘Gamechangers’ based upon controversial video games creators Rockstar Games and their battle with lawyer Jack Thompson over Grand Theft Auto. The film clearly outlined the negative effect playing too many video games can have on one’s brain, in this case, extreme violence. This made me think…

Read More

The End Of Print Magazine Publishing?

Magazines going digital

The Magazine publishing industry is increasingly being digitised; In this post I discuss the implications of the ‘digital age’ for print media publications along with new trends and opportunities within the publication industry. As a marketeer, I have had a vast amount of experience from  communicating with editorial journalists on luxury design magazines. I have…

Read More

What marketing methods are most successful? Marketing Comparison Site

Marketing

  In my profession as a marketing representative I am commonly assigned to research marketing methods. While obtaining my research I question what marketing methods are most successful and will be most effective for our company. So I sit with my laptop and dive into the worldwide web (Note it is called wide for a…

Read More

Do you need a vision for success?

Do you need a vision?

What do you want to be when you grow up? What are you going to do when you leave university? Where do you see your company in 3, 5, 10 years time? If you have a straight answer for this question, congratulations you conform to today’s modern society. Personally I have always been sceptical of…

Read More

The Impact of Mentoring for Business

Impact of mentoring

As part of my university course, I recently undertook a research project set out to find the key impacts that enterprise mentoring can have on an individual, business, and the wider economy. The research consisted of talking to 5 Mentors and 10 companies from in and around the Cambridgeshire area through a mixture of both…

Read More