Exhibitions are perhaps one of the most important marketing practices for both product and service based businesses. Sure; websites, apps and social media allow you to connect to potential consumers from all around the world… but exhibitions offer a face-to-face opportunity to build new networks, increase brand recognition and potentially sell to your target audience.With…
One of my favourite things to talk about is youth enterprise; being a young age of 20 I have noticed that there are certain skills and abilities the youth hold that go hand in hand in hand with starting a business. From my personal experience I have been involved with many enterprising projects, including setting…
An image can speak a thousand words, but how can we use an image to create a visual identity, define a brand and stand out from the competition? For today’s blog I collaborate with Jemima Willcox; professional photographer and owner of the BlueGate studio, to share her expertise on the importance of photography and the…
A couple of months ago I visited Hot-Chip in Norwich, a new fast-food concept that takes the nations favourite snack-food (Chips) adds mouth-watering sauces and seasonings to create a tasty meal. I spoke to the co-founder Lord Somerleyton about the challenges of running a fast-food restaurant and what makes Hot Chip successful. Here are some…
‘Innovation management is fundamental to business’ ‘The most successful businesses are innovative’ – Statements that are thrown around on articles with no clear definition of the meaning, and what does that create? A generation of businesses owners who use the phrase ‘We are innovative’ in the same way teenage girls say ‘We wear make-up as…
