Posts Tagged ‘Marketing’

How to make the most out of an exhibition?

Exhibition

Exhibitions are perhaps one of the most important marketing practices for both product and service based businesses. Sure; websites, apps and social media allow you to connect to potential consumers from all around the world… but exhibitions offer a face-to-face opportunity to build new networks, increase brand recognition and potentially sell to your target audience.With…

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Managing Uncertainty – Stepping into the big wide world

Managing uncertain

Assignments handed in, University studies completed and the bubble has burst. There’s something daunting about stepping into the big wide world by yourself, particularly when surrounded by challenges and responsibilities. Which path to follow? Getting a job? How to make your impact on the world? How do you go about Managing Uncertainty? Three years ago…

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Optimistic visions of the future of the enterprising landscape in Iceland

Iceland3

There was something special about my recent trip to Reykjavik, Iceland that I can’t say I have ever experienced before. Not just the bewitching mountains and the dramatic volcanic landscape, nor this being my first trip abroad with my beautiful girlfriend; it was because this was my first research trip. Rarely have I had the…

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Should I hire a marketer for my start-up business?

Marketing

There seems to be a certain scepticism when considering hiring someone to handle marketing tasks; particularly during the startup process of a company. Do we have any budget for this? What type of marketing should we be considering? Isn’t it simple enough to do ourselves? Decision paralysis is a horrible thing. When it comes down…

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Treat Others As You Would Expect To Be Treated – Not always the case!

Stormtrooper army lego

‘Treat others as you would expect to be treated’ – Let us be honest, we have all heard this phrase in one walk of life or another. I think the first time I probably heard it was the first stay of school; but it is still something that I hear time and time again. What…

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The thin line between Patience and Laziness…

Patience

I like to consider myself a bit of a go-getter. Always looking for the next opportunity, or the next task, or simply just something to do! Joe ‘slow down’, you are only 20 you have your whole life ahead of you, be patient. Patience; the capacity to accept delay, problems, or suffering without feeling anxious…

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How to become a ‘Hot Caller’, not a ‘Cold Caller’

Fire phone

I can’t believe that I  actually just read an article on LinkedIN entitled ‘The best way to cold call’. In some aspects I understand what they are trying to do, but seriously! – have you ever picked up the phone to someone cold calling and thought “Oh that was cold, take my money”, I certainly…

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The benefits and challenges of Youth Enterprise

Youth Enterprise

One of my favourite things to talk about is youth enterprise; being a young age of 20 I have noticed that there are certain skills and abilities the youth hold that go hand in hand in hand with starting a business. From my personal experience I have been involved with many enterprising projects, including setting…

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How to run a successful public and corporate event?

corporate event

From attending design-led exhibitions, I have first hand experience in the impact an event can have on your brand. Being seen at a well-known event can raise your brand reputation and give you exposure to key buyers and journalists from your industry. But what impact can hosting your own public or corporate event have against…

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How can I use photography in my business to create a visual identity?

Harley Davidson Campaign

An image can speak a thousand words, but how can we use an image to create a visual identity, define a brand and  stand out from the competition? For today’s blog I collaborate with Jemima Willcox; professional photographer and owner of the BlueGate studio, to share her expertise on the importance of photography and the…

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