Exhibitions are perhaps one of the most important marketing practices for both product and service based businesses. Sure; websites, apps and social media allow you to connect to potential consumers from all around the world… but exhibitions offer a face-to-face opportunity to build new networks, increase brand recognition and potentially sell to your target audience.With…
So my weekend consisted of Banksy, Banksy and more Banksy. On Saturday, me and my brother investigated the streets of Bristol with nothing but an app to uncover all of Banksy’s pieces… even the ones that have been covered up! (which was the majority) The main event of the weekend was our visit to ‘Dismaland’ on…
From attending design-led exhibitions, I have first hand experience in the impact an event can have on your brand. Being seen at a well-known event can raise your brand reputation and give you exposure to key buyers and journalists from your industry. But what impact can hosting your own public or corporate event have against…
In my profession as a marketing representative I am commonly assigned to research marketing methods. While obtaining my research I question what marketing methods are most successful and will be most effective for our company. So I sit with my laptop and dive into the worldwide web (Note it is called wide for a…
