Posts Tagged ‘Business Start-up’

How to make the most out of an exhibition?

Exhibition

Exhibitions are perhaps one of the most important marketing practices for both product and service based businesses. Sure; websites, apps and social media allow you to connect to potential consumers from all around the world… but exhibitions offer a face-to-face opportunity to build new networks, increase brand recognition and potentially sell to your target audience.With…

Read More

Should I hire a marketer for my start-up business?

Marketing

There seems to be a certain scepticism when considering hiring someone to handle marketing tasks; particularly during the startup process of a company. Do we have any budget for this? What type of marketing should we be considering? Isn’t it simple enough to do ourselves? Decision paralysis is a horrible thing. When it comes down…

Read More

How to run a successful public and corporate event?

corporate event

From attending design-led exhibitions, I have first hand experience in the impact an event can have on your brand. Being seen at a well-known event can raise your brand reputation and give you exposure to key buyers and journalists from your industry. But what impact can hosting your own public or corporate event have against…

Read More

Ice Cream Business, Traditional Bikes Brought back?

My ride for the summer

  As summer is on the horizon, today I want to talk about a Business trend that not only have I recognized but also experienced as a summer project. Last summer I decided to run my own business close to my heart, or should I say stomach… I set up an Ice Cream Business trading…

Read More