Posts Tagged ‘branding’

How to make the most out of an exhibition?

Exhibition

Exhibitions are perhaps one of the most important marketing practices for both product and service based businesses. Sure; websites, apps and social media allow you to connect to potential consumers from all around the world… but exhibitions offer a face-to-face opportunity to build new networks, increase brand recognition and potentially sell to your target audience.With…

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Should I hire a marketer for my start-up business?

Marketing

There seems to be a certain scepticism when considering hiring someone to handle marketing tasks; particularly during the startup process of a company. Do we have any budget for this? What type of marketing should we be considering? Isn’t it simple enough to do ourselves? Decision paralysis is a horrible thing. When it comes down…

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Do we still need business cards?

Business Cards

Two weeks ago I met a gentleman on the train who after our conversation left me his business card; at the time I thought of this as a kind gesture, but as I continued my journey staring out of the train window, it got me questioning; do we still need need business cards in today’s…

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The End Of Print Magazine Publishing?

Magazines going digital

The Magazine publishing industry is increasingly being digitised; In this post I discuss the implications of the ‘digital age’ for print media publications along with new trends and opportunities within the publication industry. As a marketeer, I have had a vast amount of experience from  communicating with editorial journalists on luxury design magazines. I have…

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How to run a successful public and corporate event?

corporate event

From attending design-led exhibitions, I have first hand experience in the impact an event can have on your brand. Being seen at a well-known event can raise your brand reputation and give you exposure to key buyers and journalists from your industry. But what impact can hosting your own public or corporate event have against…

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How can I use photography in my business to create a visual identity?

Harley Davidson Campaign

An image can speak a thousand words, but how can we use an image to create a visual identity, define a brand and  stand out from the competition? For today’s blog I collaborate with Jemima Willcox; professional photographer and owner of the BlueGate studio, to share her expertise on the importance of photography and the…

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Hot Chip – How to be different and change a culture?

Hot Chip Store

A couple of months ago I visited Hot-Chip in Norwich, a new fast-food concept that takes the nations favourite snack-food (Chips) adds mouth-watering sauces and seasonings to create a tasty meal. I spoke to the co-founder Lord Somerleyton about the challenges of running a fast-food restaurant and what makes Hot Chip successful. Here are some…

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The Importance Of Branding Yourself

Joe Tye Branding

The importance of branding often comes as an unspoken question for businesses. Everyone knows its importance, however ask its meaning to 100 entrepreneurs and you are likely to get 100 different answers. Branding is my business reputation, branding is how I keep my customers interested, branding is my point of differentiation from others. Yes all…

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