Archive for the ‘Marketing’ Category

Optimistic visions of the future of the enterprising landscape in Iceland

Iceland3

There was something special about my recent trip to Reykjavik, Iceland that I can’t say I have ever experienced before. Not just the bewitching mountains and the dramatic volcanic landscape, nor this being my first trip abroad with my beautiful girlfriend; it was because this was my first research trip. Rarely have I had the…

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Should I hire a marketer for my start-up business?

Marketing

There seems to be a certain scepticism when considering hiring someone to handle marketing tasks; particularly during the startup process of a company. Do we have any budget for this? What type of marketing should we be considering? Isn’t it simple enough to do ourselves? Decision paralysis is a horrible thing. When it comes down…

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Do we still need business cards?

Business Cards

Two weeks ago I met a gentleman on the train who after our conversation left me his business card; at the time I thought of this as a kind gesture, but as I continued my journey staring out of the train window, it got me questioning; do we still need need business cards in today’s…

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How to run a successful public and corporate event?

corporate event

From attending design-led exhibitions, I have first hand experience in the impact an event can have on your brand. Being seen at a well-known event can raise your brand reputation and give you exposure to key buyers and journalists from your industry. But what impact can hosting your own public or corporate event have against…

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How can I use photography in my business to create a visual identity?

Harley Davidson Campaign

An image can speak a thousand words, but how can we use an image to create a visual identity, define a brand and  stand out from the competition? For today’s blog I collaborate with Jemima Willcox; professional photographer and owner of the BlueGate studio, to share her expertise on the importance of photography and the…

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What marketing methods are most successful? Marketing Comparison Site

Marketing

  In my profession as a marketing representative I am commonly assigned to research marketing methods. While obtaining my research I question what marketing methods are most successful and will be most effective for our company. So I sit with my laptop and dive into the worldwide web (Note it is called wide for a…

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Creating Powerful Online Content

Powerful Online Content

    On Monday afternoon I attended a workshop on ‘Creating Powerful Online Content’ in sunny Cambridge. The workshop covered many key areas and answered many questions we may ask ourselves about posting online content for businesses. Although some of the answers are very subjective depending on the type of business, I will summarise my…

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The Importance Of Branding Yourself

Joe Tye Branding

The importance of branding often comes as an unspoken question for businesses. Everyone knows its importance, however ask its meaning to 100 entrepreneurs and you are likely to get 100 different answers. Branding is my business reputation, branding is how I keep my customers interested, branding is my point of differentiation from others. Yes all…

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The Marketing Magnet

Marketing magnet

Being part of an expanding company has given me the task of researching and making first contact with new customers. This task is one that is usually placed in the back of the minds of the owners of small and medium scaled businesses . It is not that they do not want to attract new…

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